About Us

Journalist turned fitness coach

Erika Rawes is a 40-something mom, wife of a Purple Heart Army vet, and so much more. She spent 13 years as a writer and journalist, with articles published in USA Today, Digital Trends, Lifewire, Tom's Hardware, PCMag, and more. Erika developed the ASSFACE diet while going on her own weight loss journey and losing 108 pounds, after she earned certifications in personal training, nutrition, and fitness coaching from ISSA (International Sports Sciences Association).

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Years Stuck in Bed

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Erika spent years laid up in bed sick. In addition to her weight issue (her highest weight was 259 pounds), she also had other health complications that were made worse by not taking the best care of herself.

After going on her health journey and losing the weight, she felt so much better (both mentally and physically), she left writing to share her message with the world and help as many people as she can who are going through the same and want help.

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FROM Sick in Bed to Miss NC USA

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Erika's health journey went so well, she even competed in the 2024 Miss North Carolina USA pageant as Miss Wake County USA 2024. Erika was the first ever person over 40 to ever hold the title of Miss Wake County USA