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Erika is a 40-something journalist with articles in USA Today, PC Mag, Digital Trends and more. She’s also a certified personal trainer, certified nutritionist, a Mom of two teens, and the spouse of a decorated military veteran. 

Erika uses a diet plan called the ASSFACE Diet (Added Sugar Sucks Fruits and Veggies Also Contain Carbs Eat Those) to remind clients to eat healthy! Erika even has a pending trademark on the ASSFACE diet acronym.

As someone who lost almost 100 pounds herself, Erika Marie knows how hard it is to change your nutrition. Let her help!


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Fitness Over 40 With Erika Marie provides Weight Loss Counseling with comprehensive plans that are catered to each individual’s needs. This specialized service puts individuals on the right track to healthy eating and living. Get in touch today and start taking control of your life with these great tools and techniques.

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What is the ASSFACE diet? 

What is the ASSFACE diet?

Erika Rawes, a former technology writer, has left the written media industry to become a fitness coach. She has earned certifications in personal training, nutrition, and fitness coaching from ISSA (International Sports Sciences Association), and she has a brand new YouTube channel, TikTok, and business venture called Fitness Over 40 with Erika Marie that provides health and wellness tips to middle-aged people. 

Rawes has come up with a new diet plan called the ASSFACE diet (Rawes has filed for a trademark which is pending). Although the acronym, ASSFACE, sounds silly and comical, the diet really works. It reminds users to stay away from added sugars and weight-adding carbs like bread and potatoes in favor of better and healthier carbs —fruits and veggies. 

ASSFACE is an acronym that stands for the following:




Fruits and veggies

Also contain 


Eat those!

Using ASSFACE as a reminder, people can remember to keep their added sugars, simple carbs, and carbs that add excess weight to a minimum. Added sugars are also known to cause depressive symptoms and mood fluctuations in many populations (  ) meaning the ASSFACE diet is often a better mental health option for most participants. 

If you make fruits and veggies a primary carbohydrate source in the diet, eliminate added sugars, and reduce other carbs like breads and potatoes, this will likely lead to weight loss, healthier weight management, and a better sense of well-being. 

Erika herself lost 93 pounds on the ASSFACE diet, and she has seen success with it in others as well. People on the diet feel energized, and they tend to lose that stored weight around the midsection area—that’s where most middle-aged people keep their weight.

Check out Erika’s YouTube Channel here:

Erika’s TikTok, @fitness.over.40.w —it reached more than 10k subscribers in its first few days. 

If you have any further questions about the diet or the new business venture, please contact Erika directly.

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