Meet ASSFACE JACK (AJ) 

Full Name: AJ (Short for ASSFACE Jack)

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Species: Donkey (but don’t call him that unless you’re ready to be flexed on)

Occupation: Clean-eating coach, sugar slayer, carb-conscious crusader

Favorite Foods: Broccoli, apples, carrots, and anything that didn’t come from a factory

Motto: “Eat smart, live strong—your ass will thank you.”

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Who Is AJ?

 

AJ (short for Assface Jack) is the official mascot of the ASSFACE Diet. He’s not your average donkey—he’s a clean-eating, sugar-slaying powerhouse who knows what it feels like to hit rock bottom… and bounce back stronger than ever.

 

Once tired, bloated, and stuck in the snack aisle, AJ turned his life around by ditching added sugar and processed carbs. Now he’s flexing his way into kitchens everywhere—reminding people that healthy eating doesn’t have to be complicated… it just has to make sense.

 

AJ’s Motto:

 

“Eat smart, live strong—your ass will thank you.”

 

Fun Facts About AJ

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• Favorite Meal: Grilled salmon, steamed broccoli, and a big ol’ side of sass

• Biggest Pet Peeve: Hidden sugar in salad dressing

• Secret Weapon: Muscles powered by fiber, protein, and attitude

• Favorite Hashtag: #YourAssWillThankYou

 

Want to Train Like AJ?

 

If you ever feel tempted by processed crap, just ask yourself:

“What would AJ do?”

(Answer: Probably flex and roast you with a carrot in hand.)

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AJ's Backstory:

 

Once upon a time, AJ was just your average jackass—grazing on whatever he could find. White bread? Sure. Soda? Why not. Processed snacks? Bring it on.

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But one day, he looked in the mirror (and let’s be honest, saw more jiggle than jungle gym) and said, “I feel like crap… maybe it’s because I eat like crap.”

 

So, he made a change.

He ditched the added sugar.

He learned fruits and veggies also have carbs (and that’s okay).

He started eating like a beast—a healthy, strong, plant-loving beast.

 

Now, AJ’s got abs, energy, and attitude. And he’s on a mission to help you stop eating like a jackass, too.

 

What AJ Represents

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• Common Sense: He’s not here for fad diets—just better choices.

• Strength with Humor: AJ’s got muscle and sass, but he’s never mean.

• Sustainability: He doesn’t do perfection. He does better.

• Relatability: If he can turn it around, so can you.

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AJ also represents...

 

• Progress Over Perfection--No gimmicks. No calorie-counting chaos. Just real food and real results. AJ’s not about being perfect. He’s about being better—one meal, one choice, one flex at a time.

• Confidence, Strength & Humor--Let’s face it, health doesn’t have to be boring. AJ keeps it light, keeps it real, and keeps you moving forward.