ASSFACE Diet Success Stories
Erika Rawes' personal story
Creator of the ASSFACE Diet
At my heaviest, I weighed 259 pounds. I was exhausted, overwhelmed, and sick of the cycle—lose five, gain ten, start over... Sound familiar?
I’m a mom of two, married to my college sweetheart for over 18 years—a Purple Heart veteran who’s stood by me through every high and low. I’ve also spent years working as a national journalist, with my writing published in USA Today, Digital Trends, and beyond. But even with all that experience and support, I felt powerless when it came to sugar.
That’s why I created the ASSFACE Diet—a no-nonsense, added-sugar-free approach to eating that helped me lose 115 pounds without losing my mind. I didn’t want perfection. I wanted a real lifestyle that worked for me, my schedule, and my cravings.
I’m not just a coach or a creator—I live by this plan myself too. The ASSFACE Diet gave me my health and life back. It helped me find the confidence to go back out in the world and do things--I even became Miss Wake County USA 2024, proudly representing women who’ve worked hard to rewrite their stories.
If you’re reading this wondering if change is possible for you, it is. If you’re tired of the fads, the rules, and the shame—this is your sign. You don’t have to eat like crap, and you don’t have to be perfect. You just have to start.
Countless client successes
My spouse (mentioned above) lost 90 pounds on the ASSFACE Diet. After he retired medically from the Army, his weight crept up and up until he reached 300 pounds during the Covid-19 pandemic. He got on the ASSFACE Diet and has been on it ever since. He lost 90 pounds, and regained the muscular physique that made him feel confident--he tells everyone possible about ASSFACE because he believes in it wholeheartedly.
In addition to my own family, I also used the ASSFACE Diet with my nutrition and fitness coaching clients. I have worked with 104 clients on this diet, and 96 of them are still on the plan to this day. Of the 104 clients who have tried the ASSFACE Diet (as of the time of this writing), 94 reported weight loss of more than 5 pounds and 39 reported weight loss of more than 25 pounds.
