Why You’re Not Losing Weight (Even if you think you're eating healthy)

You’re doing everything right… so why isn’t the scale moving?

If you’ve cut out junk food, started eating more veggies, and feel like you’ve overhauled your diet—but the weight just won’t budge—it can be beyond frustrating. But here’s the truth: just because something is “healthy” doesn’t always mean it supports your weight loss goals.

Let’s break down the top reasons you may be eating healthy and still not losing weight—and how the ASSFACE Diet can help you fix it.

1. You’re Still Consuming Added Sugar (Without Realizing It)

Added sugar hides in:

• Yogurt

• Protein bars

• Salad dressings

• "Healthy" cereals, oatmeals, and bars

• Nut butters and sauces

• Trail mixes

• Beverages (alcohol especially, but also ciders, juices, seltzers, and kids products)

Even small amounts of added sugar can spike insulin, trigger cravings, and make it harder for your body to burn fat.

Fix it: Follow the ASSFACE rule—ditch added sugar, not fruit or healthy carbs.

2. You’re Relying on Too Many Processed “Health” Foods

Things like veggie chips, low-fat granola, or diet desserts might sound healthy, but they often contain added sugar, seed oils, or artificial junk.

Fix it: Choose whole, minimally processed foods. If it comes in a bag and has a long list of ingredients, it’s probably not doing you any favors.

3. You’re Eating “Healthy” Carbs, But Too Many of Them

Even good carbs like rice, oats, and sweet potatoes can add up if portions aren’t in check.

Fix it: The ASSFACE Diet isn’t anti-carb—it’s about eating the right carbs (like fruit, veggies, and legumes) and staying mindful of balance and quantity. Eat your protein first, and then your carb. This can help balance things out.

4. You’re Skipping Protein or Healthy Fats

If you’re loading up on fruits and veggies but not eating enough protein or fat, you’ll feel hungrier sooner—and that can lead to overeating.

Fix it: Every meal and snack should include a protein and a healthy fat. Think eggs, cheese, nuts, Greek yogurt, or chicken.

5. You’re Losing a bit, but Not Losing Weight Fast Enough

Weight loss isn’t always linear. Hormones, stress, sleep, and water retention all play a role. Everyone is different, and you want your weight loss to be healthy and honestly, not too fast. Losing weight too quickly can lead to excess loose skin, health complications, poor eating habits, and unhappiness with the results overall. So, even if you're not losing weight at light speed, progress is a good thing!

Fix it: Focus on consistency, not perfection. The ASSFACE Diet uses the 80/20 rule for a reason—this is a long game.

Final Thought: You’re Not Failing—You’re Just Missing a Few Keys

The ASSFACE Diet helps you identify the real reasons you’re stuck and gives you a flexible, sustainable plan to move forward. Ditch the sugar, eat real food, and trust the process.